Top Drawing & Coloring Apps in the UK: Q1 2025 Performance

In the first quarter of 2025, the drawing and coloring app market in the United Kingdom showcased notable trends across the top five applications on a unified platform. Here’s a closer look at their performance metrics, sourced from Sensor Tower.

Color Pop AI - Coloring Book from MWM saw a steady revenue stream, with weekly earnings peaking at approximately $15.4K in late December, before settling around $12.7K towards the end of March. Downloads experienced an initial surge of 43.9K, dropping to 14.4K by the end of the quarter. Active users fluctuated, starting at 142.6K and ending at about 88.9K.

Color by Number：Coloring Games, published by Wildlife Studios, maintained a consistent revenue pattern, mostly around $6.2K weekly. Downloads showed a significant spike mid-February with 21.6K, while active users increased to 81.3K by mid-March, before decreasing to 64.6K at the quarter's close.

Disney Coloring World by StoryToys Limited saw a gradual decline in revenue, concluding at about $5.4K weekly. Downloads peaked at 7.3K in mid-February, then steadily decreased to 3.5K. Active user numbers were more stable, peaking at 8.8K in early March.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited achieved a weekly revenue high of $7.4K in the first week of January, tapering off to $5.2K by the end of March. Downloads and active users followed a downward trend, ending at 4.1K and 47.1K respectively.

Finally, Adult Coloring Book - Pigment by Pixite Inc. showed a consistent revenue pattern, peaking at $4.9K in early February. Downloads varied, peaking at 5.6K in December and ending at 3.5K. Active users remained relatively stable, with a slight decrease to 10.6K by the quarter's end.

For more detailed insights and data, visit Sensor Tower.